Archive For The “Marketing and market research” Category

Convey a positive and consistent attitude to clients

Convey a positive and consistent attitude to clients

In commercial action, the topic of the first impression counts is also fulfilled, so we must prepare ourselves to show good impressions before our clients. The client is always demanding, and what she/he wants is that we commit ourselves to his good results and that we solve his problems with kindness, values and professional ethics….

Ask, listen and grasp the client’s needs

Ask, listen and grasp the client’s needs

In the short term, in the beginning of the commercial relationship of a salesman/woman with a potential client, we have to make a thorough planning of the contact. To the extent that there is a commercial history, you must know how to recapitulate the previous relationship or the background, and in any case have the…

When it is good to know well the client’s decision path

When it is good to know well the client’s decision path

In each business model, and even with certain clients, before establishing a business relationship with them, it is important we study and foresee what their decision journey may be. Today, and more so with technology, there is a complex omni-channel relationship with clients within our funnel strategy: attracting attention, generating interest, awake the desire and…

Ask and listen, a new model of business relationship

Ask and listen, a new model of business relationship

Why do clients open the door to us? Why and how do we advance in our relationship with them? The reason why is largely due to our ability to know how to ask and listen: the basis and model of good business communication. Although this is obvious in prospecting or research, perhaps it is less…